You have spent time and effort researching, planning, writing, and editing your blog. Satisfied with what you have written, you finally submit your work, only to discover one thing: few people are viewing your post, and even fewer people are reading it.
Unfortunately, it is no longer enough to write a blog. If you want content that converts, you will have to spend just as much time promoting your blog as the time it took to write it.
Although it may seem daunting at first, anyone can learn to successfully promote their content. The more you promote, the more experience you will have and the better your results will be.
Let’s make all that time spent writing worth it. By the end of this post, you will know eight simple steps that will leave you promoting like a pro.
1. Create a Strategy For Your Brand
First thing’s first: what’s the plan behind your promotion? To grow your audience and increase blog traffic, you must first create an outline of what you will post and when you will post it.
Your outline should include a list of blogs you plan to write, the deadlines for these blogs, and the ways you will promote each one. Maybe your promotional strategy is the same for every blog, or maybe it differs depending on who your audience is or what your blog is about.
Whichever you choose, I suggest promoting your content across a wide variety of channels to reach the greatest audience possible.
2. Differentiate Your Content
No one wants to read the same thing twice. By writing blogs on a variety of topics, your content stays relevant, unique, and, most importantly, engaging to the reader.
To keep your audience captivated, try interviewing someone you admire, sharing a personal story, or writing a blog on a topic you’ve never explored before.
3. Promote Across Social Media Platforms
We all know the most commonly used social media platforms, such as Instagram, Facebook, Twitter, and Pinterest, but we can’t forget about the ones we may not be as present on either, like LinkedIn, Google+, and Tumblr. Don’t forget to focus some of your promotional efforts on these channels too. Each one appeals to a different demographic and a new audience.
When it’s time to post, choose social media graphics that are pleasing to the eye and complementary to your brand. Whether it be a thoughtful quote, an interesting statistic, or an engaging infographic, your posts should be both visually appealing and verbally enticing.
Finally, include an easily accessible link to your blog somewhere in the social post.
4. Create an Email Newsletter
The best approach to email marketing is to be short and simple while also connecting to your reader on a personal level.
Clean emails with short text and few visuals tend to work best since they are a quick, straightforward read. Include personalized elements like the recipient’s name, a warm greeting, and a customized list of content for them to explore.
Add links to your social media accounts and your most recent blogs to make the most out of every email.
5. Develop a Sense of Community
The secret to a loyal consumer base? Creating a sense of community is vital if you want to keep readers coming back for more.
Responding to every comment, answering questions, guest posting on another blog, and building relationships with other content creators are great ways to build a community and increase brand awareness.
6. Don’t Disregard Old Posts
Rather than writing a new post on an old topic that has already been covered, focus on improving an old blog and revamping its promotion.
By creating a new graphic to post on social media or linking the blog in your email newsletter, you can increase traffic on old and new content.
7. Tell Them, Tell Them, Tell Them Again
Although all of these promotional tactics differ slightly from each other, they all have one thing in common: to promote a blog successfully, you have to emphasize social shares.
Tell them, tell them, and tell them again. Although it may seem old after a while, it’s essential if you want to motivate people to read your blog.
A few ways you can do this include asking your followers to re-post on social media, encouraging email recipients to forward to their friends, or simply reminding readers to share at the end of every blog.
8. Build a Blog That Converts
Now that you know the different tactics to promote a blog, let’s talk about the composition of the blog itself.
Verbally, you want a headline and an introduction that will captivate your audience and hold their attention.
Visually, you want images that will entertain your audience as they read. Graphics should relate to your content, so insert images sparingly and don’t overload the reader. Use a variety of visuals, including infographics, statistics, quotes, photos, and videos.
Finally, your blog should only include the most valuable information in the most concise way possible. Saving your readers’ time is important, so only give advice that you would take.
If you didn’t see your favorite trick on the list, then comment your best promotional advice below!