A Good Pour is a series of good conversations with good people. It is inspired by the 100 Cups Academy with the awesome Jason Elkins through the very helpful TN Small Business Development Center at Vol State. Learn more at https://100cups.coffee/.
A Good Pour with Sarah Pasco
How I Know Sarah
I met Sarah when she walked into Black Press on Longhollow for our coffee. She was recommended for A Good Pour” by her mom, Karen Mitchell. I was so excited to talk to Sarah because I have several friends that know her and love her, so she came highly recommended (yes, by people other than her mom). I was also excited to learn more about salt. Salt, you ask. Yes, salt. Keep reading.
I had so much fun talking to her because I felt like I kept saying “same!” You know those conversations where repeatedly you find yourself saying OMG, me too! This was one of those talks. She has a heart for the Dominican Republic; mine is for its sister country, Haiti. We are both love justice and identify as enneagram eight, although she wings seven and I wing nine. We both have a love of Young Life and IJM. There was one big difference, though – she is totally a dog person. Whereas I’m allergic to dogs and simply prefer humans.
Her Sumner Story
Sarah has been in Sumner County since birth except for nine months when she served as a missionary in the Dominican Republic. When she returned from the DR, she noticed she didn’t feel as good as in the Caribbean. Then her mom found a GroupOn for a salt room south of Nashville and thought it might help with Sarah’s health concerns. So they went for a visit, and before they had even left the parking lot, they had decided that Hendersonville needed a salt room.
Fast forward a bit. Salt MedSpa has just celebrated its fifth anniversary, so clearly, they were right; we needed this place. The spa offers facials, massages, an infrared sauna, and of course, the salt room. The use of salt in therapy is called halotherapy. It is a treatment that involves breathing in air that contains added salt particles. If you don’t know, salt is an antibacterial. It is vital for many body functions and can help relieve symptoms of allergies, asthma, acne, and more. Sarah loves explaining all the benefits of salt, but mostly she wants to help people feel good about themselves from the inside out, and she believes their services help people do just that.
I’m sad to say that I had never been to Salt MedSpa until after my coffee with Sarah. I made an appointment for a massage the same day we met, and it was terrific. I can’t believe I had been missing this place. So good, and I can’t wait to go back.
Besides trying to make us all healthier and happier using salt, Sarah enjoys spending time with her husband, Joe, who she married in 2019. They have three dogs – Jade, Scarlett, and Nahlia – that keep them busy. In addition, she is a Young Life leader for Station Camp High School, where she leads a Campaigners group full of junior girls.
Sarah is one of those people that sparkles. Yes, you might assume that it is all the salt she is around. That might help, but I believe she is just salt-of-the-earth, full of life and light. But go see if you can get some her of sparkle with an appointment at Salt MedSpa.
What is helping her right now?
Her dogs; they want to snuggle no matter what.
What is an organization or cause near and dear to her heart?
IJM – International Justice Mission
What is a movie, television show, podcast, writer, song, etc., to add The Good List?
- Road Less Traveled by Lauren Alaina
- Friday Night Lights
- Station 19
(Read more from The Good List.)
What’s a marketing question for me?
“What are some new or different ways to increase engagement on giveaways?”
Many brands know standard ways to try try to increase engagement using giveways. Include enter instructions like:
- follow x business
- like the post
- tag friends (each friend is an entry)
- etc., etc., etc.
And, many remember to partner with other businesses to capture both audiences.
But what are some new ways? How about a few forgotten ways? Here are my top 6 extra engagement tips for giveaways:
- Email or text your customers that you are doing a giveaway. It’s crazy how many businesses forget to share the giveaway to other marketing channels. Just send a simple email or text message saying you are doing a social giveaway and link to the post.
- Ask a few of your best customers to “like, comment, and share” and help you spread the word. People that love your business are usually more than willing to help you out; we just fail to ask.
- Giveaway something exclusive and rare. I find many businesses want to use a giveaway to giveaway product that isn’t selling or something for which they have a killer profit margin. I’m not saying to ignore these things, but if you are going to go through the effort of hosting a giveaway, make it something that people see and “stop the scroll” so they find out about the giveaway.
- Educate. Often giveaways include items that are new to the market or unfamiliar to audiences. If this is the case, make sure to state product benefits in the post. Testimonials work well for this!
- Use a graphic program like Canva to add the word “Giveaway!” to your post so people can quickly read that you are giving away the product, not just selling it.
- Do a giveaway in honor of a group of people – teachers, veterans, nurses, etc. Encourage people to think of friends that fit the category and tag them to recognize them. Sometimes people are quick to enter on behalf of another person, especially if you give them a platform to thank or celebrate deserving people.