A Good Pour: Michael Lajoie

A Good Pour is a series of good conversations with good people. It is inspired by the 100 Cups Academy with the awesome Jason Elkins through the very helpful TN Small Business Development Center at Vol State. Learn more at https://100cups.coffee/.



A Good Pour with Michael Lajoie

Owner/Agent at Farmers Insurance – Lajoie Insurance & Investments – USMC Veteran 

How I Know Michael

Michael is actually my first Good Pour with someone I didn’t know before. At the end of every Good Pour conversation, I ask for the name of another good person that might enjoy a cup of coffee and good conversation with me. Michael was Kate Ritchie’s response to that question.  I so enjoyed my conversation with Michael, especially because of his pieces of advice that I kept needing to write down.

Michael’s Sumner Story

Michael has spent the last 30 years in our area. He started his Farmer’s Insurance business in Nashville in 1991 after serving our country in the US Marines and then working several years in construction. After many years commuting into Nashville, Michael moved his business to Sumner County three years ago, gaining 15 hours a week previously spent in traffic. Here, he has created a family business as his wife, Alicia, and his daughter, Michelle, also work in his Farmers Insurance office. He began volunteering with Habitat for Humanity three years ago because of his construction background and now serves as board chair. He is also active with the area’s Marine Toys for Tots program. Michael loves lake life, being close to Nashville, and the friendliness of our county.

lift people up good pour Michael Lajoie

What is helping you right now? 

Staying healthy. Michael said, “if you don’t feel good, you can’t do anything.” 


An organization or cause near and dear to your heart: 

Between Habitat for Humanity and Toys for Tots, he clearly has a heart for service. He also has the heart to serve others through connection. He loves to connect the dots by helping people help others. I loved it when he told me, “If you are trying to lift people up, you’ll also be lifted up. But if you push people down, you’ll also be pushed down.” 


What is a movie, television show, podcast, writer, song, etc., that you think should be added to The Good List?

The Charles Stanley Radio Program


(Read more from The Good List.)


What is one marketing question you have for me?


I so appreciated Michael’s interest and encouragement during our conversation. He could have asked me whatever he wanted about marketing, and I would do my best to answer it. Instead, he asked about me by asking, “how are you planning to build this new business?” Here’s my answer: 


  1. Show Up Online. I want to show up online when people are looking for marketing. This is especially important when people are in the research phase, and they may not yet know what they are looking for.
  2. Show Up in Person. I am trying to meet people and learn from them more than ever before, which is one reason “A Good Pour” exists. It’s important to me to build relationships with the type of people I want to work with.
  3. Be a Resource. After people find me online or meet me in person, I want to stay top of mind as a marketing professional through releasing helpful and interesting content.


Also, I plan to keep some solid advice Michael gave me in mind:


  1. Don’t be afraid to talk.
  2. Don’t be afraid to hear no.
  3. Be energetic.
  4. Work hard.  

Thank you, Michael, for joining me for A Good Pour. I admire the energy and positivity you clearly bring to the organizations you serve, as well as your dedication to building people up. – KG