A Good Pour is a series of good conversations with good people. It is inspired by the 100 Cups Academy with the awesome Jason Elkins through the very helpful TN Small Business Development Center at Vol State. Learn more at https://100cups.coffee/.
A Good Pour with Kendall Hall
How I Know Kendall
Kendall was a part of the Leadership Sumner class of 2019, and I had the pleasure of serving as co-director of her class. She is quiet but confident. When you say something, she is listening; when she says something, it is thought over and purposeful. You can see her kind soul in her eyes, and we are lucky to have her here.
Kendall’s Sumner Story
She moved to Sumner County from California five years ago, and she owns a home appraisal business called Hallmark Appraisals. She stays busy in this housing marketing, but as an entrepreneur at heart, she also enjoys trying new business ideas. You may have seen her around town with other business Precious Reflections – Mirror Me Photo Booth Rental, and she recently started Rose Mandala Wellness. (By the way, she is interested in selling her mobile photo booth, so get in touch with her if you are interested in operating a fun business.)
She loves Sumner County because of the people stating that both her realtor and her lender helped get her connected from the very beginning. It can be hard to meet new friends as adults, so these introductions were so important to her. She advises recent transplants to pick something of interest and get involved immediately.
What is helping you right now?
Her friends. She says small communication matters. With no family in town, she appreciates when her friends reach out to encourage her, check on her, or just say hello.
What is an organization or cause near and dear to your heart?
She loves anything that serves kids and animals, especially CASA, where she serves as a board member. She also serves on the board of Leadership Sumner.
What is a movie, television show, podcast, writer, song, etc., that you think should be added to The Good List?
- Jesus, CEO: Using Ancient Wisdom for Visionary Leadership by Laurie Beth Jones – Kendall says there are business lessons for everyone here. Jesus came to be an example, so why shouldn’t we apply His lessons to all parts of life, even business.
- The Source of Miracles: 7 Steps to Transforming Your Life through the Lord’s Prayer by Kathleen McGowan
- Songwriters night at Rock Castle
What marketing question do you have for me?
Kendall asked: “What is the best way for a new, small business to get started?”
Here are my top 5:
1. Write out why you are in business. Get to the passion of why you are starting the business in the first place. You’ll need this to communicate your story and services.
2. Find your audience. Who do you want to reach? What do they need? What social media platforms are they on? What local organizations are they apart of? All future decisions need to be made with your targeted audience in mind.
3. Claim and optimize your Google My Business page.
4. Set up a website or at least a landing page and optimize it for local search so people can find you online.
5. Join your local chamber and take advantages of all resources that come with that membership.