A Good Pour: Emma Wiggleton

A Good Pour is a series of good conversations with good people. It is inspired by the 100 Cups Academy with the awesome Jason Elkins through the very helpful TN Small Business Development Center at Vol State. Learn more at https://100cups.coffee/.



A Good Pour with Emma Wiggleton

How I Know Emma

I’ve known Emma since around 2012 when she and her precious family started attending our church. They have all become dear friends to my family. It’s been a joy to watch Emma grow from an elementary school student to an upcoming senior in high school. I always knew I would love watching my own kids develop into the people God created them to be, but I had no idea how much I would love watching my friends’ kids grow up as well. It is one of the biggest joys of this stage of life. 

Emma is interested in majoring in journalism when she attends college at some lucky school next year. She will be doing a little writing here on the blog over the next year to help her get some experience with the blogging and social media worlds. So, I wanted to take the time to introduce her…

Emma’s Sumner Story

Emma has spent her entire life here in Sumner County. She will start her senior year at Merrol Hyde Magnet School this August. She enjoys all the change happening in the county – new businesses and more community events, but she also enjoys nature and driving around our country roads while listening to music.

Out of a bit of boredom during quarantine, Emma started her own earring business on Instagram. She loves creating collections and also takes custom orders.

What is helping you right now? 

Her current mantra is “grace, not perfection” and says she is a perfectionist by nature. However, she is trying to be more open and flexible.


What is an organization or cause near and dear to your heart?

Love Does (She donates 10% of her earring profits.) 

I took the time to ask her why this organization is important to her, and I loved her response. She talked about making sure you have a fun outlook on life and cultivate joy and the importance of having joy versus happiness. She said, “joy is an all-encompassing state of being, not a passing happy feeling. Joy is not a moment; it’s a mindset.”  Wise, right?

What is a movie, television show, podcast, writer, song, etc., that you think should be added to The Good List?

  1. Directionally Challenged Podcast
  2. The Road Back to You by Ian Morgan Cron and Suzanne Stabile (In case you are interested, she is a 9W1. If you don’t know what I’m talking about, read the book!)
(Read more from The Good List.)


What marketing question do you have for me?

Emma asked: “What drew me to marketing? Why am I passionate about it?”

Like Emma, I knew early in high school that I wanted to be in a career where I could use my writing and creative skills to communicate with people. I had always loved reading, writing, researching, and talking, and everyone told me I should go into business communications or public relations. As soon as I started the College of Communications at UT Knoxville, I knew I was on the right path. After I graduated, I quickly saw how communication impacts the entire business and how what we communicate has the power to build or destroy ideas, people, profits, and futures. I remain passionate about marketing because I believe what we communicate matters, and how we communicate is the key to growth.  



Emma – I’m so proud of you. I hope I can teach you a little and give you the opportunity to learn more about what you want to do in this vital world of communications. Can’t wait to watch your senior year and all that comes after. – KG