A Good Pour is a series of good conversations with good people. It is inspired by the 100 Cups Academy with the awesome Jason Elkins through the very helpful TN Small Business Development Center at Vol State. Learn more at https://100cups.coffee/.
A Good Pour with Daniel Becker (aka Becker, Big Beck)
Area Director for Young Life of Sumner County
How I Know Becker
I’ve known of Daniel Becker for years (hasn’t everyone?), but I officially met him in early January when he asked me to be on a Young Life support team. Since then, we’ve had several meetings, and he now officially teases me regularly, so I feel like I’ve made it. He will go down in A Good Pour history as the first person to ask to be included, and I love that he’s the one to hold that title.
I would like to note here that through his invitation to help with Young Life, I received my third confirmation to start this business. Here’s the story: I went to the Young Life planning day in late January, and he asked us all to name a talent. I said that I have spent 20 years in marketing, so I’ll claim that as a talent. The group was kind enough to ask what kind of marketing I do, and I said without thinking that I was starting my own business. I was shocked to say it out loud and couldn’t believe my ears. Then God was even kinder (and funnier) because the guy sitting across from me called me a week later and ended up becoming my first retainer client. Thanks, Daniel, for the invitation to serve with Young Life. It provided an opportunity for God to move, and I’m still amazed at your timing and His goodness.
Daniel’s Sumner Story
Becker, originally from Brentwood, and his wife Brittany moved here in 2013 to start Young Life of Sumner County, but he prayed about serving here for two years prior. A few years before they moved here, he out-of-the-blue announced during a camp in Colorado that he wanted to start Young Life in Sumner County. He made this bold proclamation in front of his boss, and the pieces started falling into place. Now Becker leads this growing organization that introduces Jesus and builds faith in middle and high school kids across the county. The Becker family also now includes one totally awesome son named Nolan. All three are well-loved by all, but I think Nolan is the favorite by far. Becker loves Sumner County, calling it a good place to live, and adds that he wants to live here forever.
What is helping you right now?
His community – his family, staff, volunteers, everyone and anyone. He doesn’t like to make decisions alone or eat alone or be alone at all. So community means a lot to him. What’s cool to me is how much he pours into every conversation he is in; we all benefit from him being in the community.
An organization or cause near and dear to your heart:
1. Young Life. This is an organization that changes the trajectory of kids. It plants seeds that may not grow for years to come, but they are there.
2. Local politics. Becker is passionate about knowing what is going on in our own backyards. He enjoys watching kids realize that their vote matters, especially locally. He got to live out this passion when he helped reinstate Leadership Sumner Youth several years back.
What is a movie, television show, podcast, writer, song, etc., that you think should be added to The Good List?
- Life of the Beloved: Spiritual Living in a Secular World by Henri J. M. Nouwen
- Jesus the King by Tim Keller
- Bill O’Riley’s The Killing series
- True Crime podcasts like Dr. Death and Up and Vanished
What is one marketing question you have for me?
What is the most effective platform of marketing?
It depends. I know, I hate my answer, too. But it is the honest answer. If I have to pick one, I would say that a website is the most effective business platform. Your website is the only place online that can forever store your content and information. You own it; you can control it. It helps people find you, and it helps tell your organization’s story.
But when it comes to marketing tactics to get people to the website, it really just depends. I’ve seen organizations that have incredible email conversion rates with email. I have clients that have absolutely no purpose for social media. I’ve seen businesses that don’t even need to show up in Google. The important thing is to discover what works for your business and to do more of what works.